Dear advertisers!
Potato and Vegetables is a unique Russian journal with a history spanning over 150 years. Over the years, our journal has earned a reputation among both large agricultural holdings and small-scale agricultural producers. Starting in 2024, Potato and Vegetables has transitioned to a new, expanded format!
Your advertising will reach your target audience eight times a year.
60 pages per issue: this size will allow you to get more exposure.
5,000 printed copies: We distribute our publication throughout the vegetable and potato-growing regions of Russia and the Eurasian Economic Community (EAEU) countries.
Relevant content: In the journal, we will publish technologies for growing vegetables and potatoes; discuss the current market situation and prospects for these crops, review innovative developments in the agricultural sector, and much more. In short, we will fill the journal with the most useful and interesting information.
We offer both advertising modules and promotional articles in our journal. You can also publish a banner on our website. We offer pleasant bonuses in the form of discounts for our regular customers.
Advertising Prices for the Issue
Journal (for 2026)
1st Cover Page (210 × 265 mm) — 90,000 rubles
4th Cover Page (210 × 297 mm) — 89,000 rubles
(Design subject to editorial approval only)
2nd and 3rd Cover Pages (210 × 297 mm) — 76,000 rubles
(Design subject to editorial approval only)
Full page inside the journal (210 × 297 mm) — 75,000 rubles
Half-page (130×205 mm) – 35,000 rubles
Third-page (125×142 mm) – 23,000 rubles
Quarter-page (125×107 mm) – 16,500 rubles
Eighth-page (60×110 mm) – 8,000 rubles
Scientific advertising article placement (structured text, presenting research results and conclusions) in accordance with the journal’s technical requirements – 15,000 rubles per page;
Advertising article placement with a custom design, including layout services – 30,000 rubles per page.
One-time leaflet distribution — 26,300 rubles
VAT exempt (Notification dated November 25, 2013, regarding the transition to the simplified tax system effective January 1, 2014)
Regular customers receive a 10% discount on advertising in 1-2 issues, 15% in 3-4 issues, and 20% in 8 issues.
Layout Requirements
For printing, the layout must be in the CMYK colour model, have a 1:1 scale, and a resolution of 300 dpi (for offset). It must also include bleeds (5 mm) and margins for safe areas. Fonts must be converted to curves (for vectors), and raster elements must be combined into a single layer without alpha channels (for TIFF).
General Requirements
Colour model: CMYK, not RGB or Pantone (unless specially approved).
Scale: 1:1, full-size.
Resolution: 300 dpi for small print (business cards, flyers), 70-150 dpi for wide format.
Formats: PDF, TIFF (without layers or alpha channels), EPS.
Bleeds: 5 mm on each side for elements that need to be bleed.
Safe Zone: Text and important elements – no closer than 4-5 mm from the trim edge.
Text and Lines
Fonts: Converted to curves (for vector layouts).
Black: For text and small details – K100%; for solids – composite (e.g., C75 M68 Y67 K90).
Line Weight: At least 0.05 mm (0.14 pt) for single-colour pages, 0.18 mm (0.5 pt) for multi-colour pages.
Layout Size
A4 plus 5 mm on each side (220 mm by 307 mm)
For one cover page, 210 x 265 mm, including bleed (220 x 275 mm)
Website (2026)
Prices for advertising on potatoveg.ru are VAT exempt.
Ad unit size (width × height):
200×250 px — 15,000 rubles
200×125 px — 7,500 rubles
100×100 px — 3,000 rubles
An advertiser who has signed a minimum 1/2-year agreement for advertising on the website is entitled to publish a free article on the website (once per month) or One-time payment (based on the terms of the agreement). The fee for displaying the announcement of this article with a link on the website’s main page is 1,500 rubles per article. For the first month after the link to the article is placed on the main page, it remains there free of charge.
